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Case Study Service Recommendations for Diverse Customers

Case Study Service Recommendations for Diverse Customers

Q Our textbook covers three main CATEGORIES of differences among individuals: • Cultural (examples: Asian, Latino, African, Middle Eastern, European) • Generational (examples: Baby Boomers, Generation X, Millennials, Generation Z) • Abilities (examples: Deaf, Blind, Mobility challenged) For this assignment, select one GROUP from the categories (please pick a GROUP, not a category. For example, from the "Generational" category, you may want to pick the "Millennials" group. From the "Cultural" category, you may want to pick the "Middle Eastern" group). Answer the following questions: 1. What traits should service providers be aware of for this group? 2. What are some common challenges or misunderstandings experienced by members of this group? 3. What recommendations does our textbook and other resource offer for providing quality service to this group? Your paper should include information from two resources: • Textbook (include page number in your paper) • Research (be sure to include citations- at least one resource required) The content portion of your paper should be one page minimum in length (Times New Roman, double spaced, 12 point font). Use your preferred format for your citations. (Your name, date, and citations are in addition to the one page of content). Grading Guidelines: Content: 9 points (3 points for each question listed above) References : 2 points (1 point for each: textbook, outside source) Format: 4 points (spelling and grammar, length, spacing and font)

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I have selected Asian Group of customers from the Cultural category. Service providers must be aware of Asian customers not liking to be refused directly with a negative and direct statement. The body language and the face of customer service providing individuals must appear to provide assistance to Asian customers always (Lucas, 2019). There must be respectful way of looking at the Asian customers by the customers service providing individuals. The surnames of Asian customers must be called after knowing their names by the customer service providing individuals.